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About this Product:
Social media is no longer a novelty - it is fast becoming an essential tool for health organizations and has a variety of business uses, from marketing and consumer engagement to patient empowerment and education. A report by Manhattan Research states that certain patient populations are significantly more likely to seek out health-related social media sources and online videos than the average consumer. The integration of social media in healthcare offers a modality of communication that facilitates a truly patient-centered healthcare system- acknowledging the individual healthcare consumer's preference for researching, receiving and sharing healthcare information. This 60 page report will demonstrate to all members of the healthcare team the powerful use of social media to help improve outcomes as well as to help healthcare professionals leverage social media for their own professional development. In addition, the inherent risks of social media and its use in healthcare will be addressed and weighted against the benefits of this powerful tool.
Chapter 1: Truly Patient-Centered Care Includes Social Media
Can the delivery of healthcare be truly “patient-centered” if the patient is not part of the dialogue? And in today’s digital society, can there be an effective dialogue if social media is not factored into the communications mix? These are important question we all need to discuss.
By Nancy Hughes, APR, Vice President, Communications and Marketing, National Health Council
Chapter 2: Using Social Media to Educate and Empower Patients
Many people have a working knowledge of social media but don’t truly understand what a powerful tool it can be when it comes to boosting your business’s reputation. This is especially true when it comes to the medical profession. Because people in the medical profession are faced with the added challenge of helping other humans in a profound way, they have the added responsibility of educating and empowering their patients while increasing their own online exposure at the same time. Social media can make all of the difference.
By Carolyn T. Cohn, Co-Founder & Chief Editor, CompuKol Communications LLC
Chapter 3: Opportunities for Social Networking in Care Coordination
Communication is one of the best ways to engage a patient in their care; and a patient-centered approach involves identifying those communication routes that best match the patient’s interests and needs. Consumers are turning to the Internet for information and we are seeing them take greater responsibility for expanding their knowledge and making decisions for their own health and wellness.
By Christina Thielst, FACHE, Vice President, Tower Strategies
Chapter 4: Social Media: A Tool for Professional Development
The use of social media is on the rise for personal and professional purposes, but some skeptics still dismiss tools like Facebook, Twitter and LinkedIn as a fad and view social media as a distraction that reduces rather that increases productivity. This article focuses on how social media networks can be used to build one’s individual brand and further one’s professional development efforts, and it provides an introduction to the benefits of social media and tips on getting started.
By Janice McCallum, Managing Director, Health Content Advisors, the healthcare division of InfoCommerce Group
Chapter 5: Case Study: How Social Media Can Improve Patients With Chronic Conditions
CysticFibrosis.com became a hub in part because people with cystic fibrosis are quarantined from each other for fear of transfer of deadly bacterial lung infections. And because the treatment protocol for cystic fibrosis is arduous, complex and time-consuming, patients and families benefit from information, support and hope from each other, not just from the medical and mental health community.
By Jeanne Barnett, CEO of Medrise and Founder, www.cysticfibrosis.com
Chapter 6: Managing Privacy and Reputation Risks in Healthcare Social Media
Social media’s rapid growth – among consumers generally and among healthcare providers particularly – has led providers to confront an uncomfortable reality: for all the benefits of using social media, there are undeniable risks.
By Paul A. Anderson, Director of Risk Management Publications, ECRI Institute
Chapter 7: Social Media and the Client Care Coordinator
In an era when healthcare costs must be cut yet patients still require frequent support and monitoring for their healthcare needs, social media is a perfect medium to bridge the gap between patients and those who care for them.
By Susan Giurleo, PhD, Psychologist, Business Consultant, Marketer, drsusangiurleo.com
Chapter 8: In Healthcare, Social Media Tries To Catch Up With Consumer Use
Social media has made it fast, easy and virtually effortless for individuals and organizations to share information and interact in real-time, regardless of geographic location, and the healthcare industry is no exception.
By Emily Mullin
Chapter 9: Social Media and HIPAA: The Link to Secure and Successful Communication
Social media is no longer a novelty – it is fast becoming an essential tool for health organizations and has a variety of business uses, from marketing and consumer engagement to patient empowerment and education. Includes: “Tapping Into the Boundless Reaches of Social Media, Safely and Securely” by Alex Blau, MD.
By Emily Mullin
Chapter 10: Making the Case for Social Media
A stirring first-hand account provides a compelling case for the expanded use of social media among healthcare practitioners and healthcare consumers.
By Katherine K. Leon
4.0 CEUs have been applied for Nurses, Certified Case Managers, Social Workers
Number of Pages: 60
Format: PDF & CE Exam $199, PDF (Download) $199 or Print (Shipped) $249
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